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Case Study Promo Videos
Summary
As part an initiative to explore new content formats and to add more motion to Solvemate’s feed, I created a series of short customer story animations for Solvemate and partner brand Miuros. Each piece distilled the narrative into a challenge, solution and impact format with clear stat callouts, delivering on-brand, scroll-stopping videos that was easy for the social team to reuse.
Snapshot
- Role: Brand Designer (motion & art direction)
- Partners: Content Marketing, Social Media
- Tools: Adobe Illustrator, After Effects
- Deliverables: Master animations in 1:1
Challenge
Design informative, engaging, and sound-off-friendly animations that are readable in the feed, adaptable across platforms, and consistent with both the Solvemate and Miuros brand systems.
Approach
- Content Selection: Reviewed stories and distilled only the most impactful messages and metrics.
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Framing & Layout: Built frame sequences to define timing, hierarchy, and safe areas for clear in-feed legibility.
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Animation Execution: Animated from scratch, adjusting type, pacing, and transitions for sound-off comprehension.
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Review & Refinement: Iterated copy and visuals with Content Marketing and Social teams for alignment.
Outcomes
The series turned customer proof points into clear, watchable stories that worked natively in the feed. Posts published on LinkedIn helped drive visibility for case studies and elevated the brands’ motion presence.
E-book Promotion Video
Summary
The content team wanted animated versions of our E-Books to better use YouTube and promote long-form content in a more social-native way that supports demand generation. As Graphic Designer, I designed and animated a series of short promos for YouTube and social that turn key E-Book insights into playful, on-brand motion with music.
Snapshot
- Role: Brand Designer (motion & art direction)
- Partners: Content Marketing, Social Media
- Tools: Adobe Illustrator, After Effects
- Deliverables: Storyboards, master animations, cover thumbnails, final renders with music
Challenge
Create informative, engaging animations that remain readable in-feed with sound off, adapt cleanly across platforms, and stay true to the Solvemate brand.
Approach
- Content Selection: Partnered with Content to identify the most impactful takeaways and metrics for each video.
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Framing & Layout: Built frame sequences to define layout, hierarchy, and timing for clear, consistent motion.
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Animation Execution: Animated from scratch in 16:9, tuning type, pacing, and transitions for sound-off comprehension.
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Music Direction: Curated royalty-free tracks that matched brand tone, synced transitions to beat markers, and ensured licensing compliance.
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Review & Refinement: Iterated copy and visuals with Content and Social for final alignment.
Outcomes
The series converted long-form E-Book material into clear, watchable stories that performed natively on LinkedIn and YouTube, lifting visibility for our content while elevating Solvemate’s motion presence. Master files and the motion spec were adopted as templates, improving consistency across campaigns and reducing turnaround time for the social team.