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About︎︎︎

   MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN



Summary
Dixa relied on three main content pillars to reach and educate prospects: events, eBooks, and customer stories. Each did the same job in a different format attracting new people, building understanding, and proving real customer value but they had grown into separate, one-off design streams.

As Brand Designer, I treated them as one connected system instead of three unrelated projects. I created a shared visual language and reusable Figma templates that could flex from a flagship conference identity to a downloadable eBook to a customer story PDF and its social promos.

With this foundation, marketing was able to run 20+ eBooks, 19+ events, and an ongoing customer story program that together contributed to hundreds of registrations, around 1,000 downloads, and 200+ qualified leads.
Process
Across events, eBooks, and customer stories, I followed the same core process:

  • Clarify the story and goal first: Partnered with Event, Content, and Customer Marketing to pin down audience, key message, and what “success” meant (registrations, downloads, or sales enablement).
  • Build systems, not one-offs: Designed modular Figma libraries and templates and social variations for each pillar that could be reused and remixed.
  • Design once, extend everywhere: Started from a primary asset (e.g., eBook, case study PDF, event identity) and translated it into landing pages, email headers, social ads, and on-site collateral using the same core components.
  • Use feedback and performance to refine: Reviewed what worked in past campaigns (ad formats, thumbnails, headlines) and baked those learnings into the next round of templates, tightening both design and workflow over time.

This system-first approach meant that new briefs became a matter of choosing the right framework and adapting it, rather than reinventing the wheel.
Outcomes
Bringing events, eBooks, and customer stories under one shared design system gave Dixa a repeatable go-to-market toolkit instead of three separate streams of work. The same core components powered the flagship conference, 19+ meetups and webinars, 20+ eBooks, and an ongoing customer story program.

Collectively, these initiatives contributed to 750+ event attendees, 200+ event registrations, 1,000+ eBook downloads, and 200+ qualified leads across campaigns. 



     E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS

E-Book PDFs and Promotional Assets



Summary
Dixa used downloadable eBooks as a key top-of-funnel lever. We needed content that felt useful, on-brand, and visually inviting—and a production flow that could scale. As Brand Designer, I designed 20+ brand-consistent, multi-page eBooks plus landing-page and social promo assets, contributing to 1,000+ downloads and 150+ leads across campaigns.
Snapshot
  • Role: Brand Designer (layout & art direction)
  • Partners: Content Marketing, Social Media (with agency support)
  • Tools: Figma
  • Deliverables: eBook PDFs, landing-page hero & thumbnails, email headers, static/motion social ads
Challenge
Design well-structured, skimmable long-form documents with compelling covers, then translate them into high-performing social promos and landing-page assets that encourage download—while maintaining brand coherence across channels.
Approach
  • Content Alignment: Partnered with Content Marketing to clarify copy, audience, angle, and takeaway.
  • Figma Library: Built modular components to speed production and ensure consistency across 20+ titles.
  • Multi-Channel Assets: Designed landing heroes, thumbnails, email headers, and social ad variants.
  • Ad Collaboration: Worked with Social, Content, and agencies to brainstorm and refine paid and organic ads.
  • Performance Insights: Analyzed past ad results to identify patterns (e.g., meme formats) and embedded them into new templates.
  • Streamlined Iteration: Managed stakeholder reviews with front-loaded approvals to reduce late-stage churn.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.





     EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS

Events Creatives



Summary
Dixa runs a mix of webinars, local meetups, and the annual Dixa Connect conference to grow brand awareness and drive pipeline. Each format needs cohesive, on-brand assets that perform online and hold up in real-world settings. As Brand Designer, I built a scalable event asset system for Dixa, covering the flagship Dixa Connect conference plus 19+ meetups & webinars, from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Event Marketing, Social Media Manager
  • Tools: Figma
  • Deliverables: Eventbrite listing assets, landing-page hero & thumbnails, email headers, organic/paid social posts & ads, on-site collateral (roll-ups, wayfinding, name tags, agendas)
Challenge
Design engaging, on-brand promotional and operational assets for both digital and physical environments, while handling frequent changes (speakers, dates, locations) without slowing production.
Approach
  • Team Alignment: Worked with Event Marketing from kickoff to final review on audience, messaging, and updates.
  • Digital Assets: Produced landing heroes, Eventbrite graphics, email headers, and social ad variants; built Figma templates for reuse across regions.
  • Event Collateral: Designed roll-ups, signage, stage graphics, name tags, and agendas with print-ready specs and legibility rules.
  • Performance Review: Analyzed past event promos with Event & Social teams to identify what worked best.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing and Social.
Outcomes
Shipped assets for the flagship conference and 19+ meetups/webinars, contributing to 750+ total attendees, 246 registrations, and 70 qualified leads. The template library became the standard for future events, improving consistency and shortening turnaround times from brief to launch.