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About︎︎︎

   MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN      MARKETING CONTENT DESIGN




Summary
Dixa's three content pillars — events, eBooks, and customer stories — had grown into separate, one-off design streams. As Brand Designer, I unified them under a shared visual language and modular Figma system, enabling Marketing to scale across all three without starting from scratch each time. The result: 19+ events, 20+ eBooks, and an ongoing customer story program that together drove 750+ attendees, 1,000+ downloads, and 200+ qualified leads.



     E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS

Building a Content Engine: eBooks & Promotional Assets



Summary
20+ brand-consistent eBooks, 1,000+ downloads, 150+ leads. As Brand Designer at Dixa, I built the content design system that made it possible, from modular Figma components to landing pages and social ads.
Snapshot
  • Role: Brand Designer
  • Partners: Content Marketing, Social Media, external agency
  • Deliverables: 20+ eBooks, landing pages, email headers, static and motion social ads
Challenge
Dixa needed to scale eBook production without losing visual consistency or quality, and each title needed its own campaign assets across multiple channels.
Approach
  • Strategy first: Aligned with content team on copy, audience, and angle before opening Figma.
  • Scalable system: Built modular components to keep 20+ eBooks consistent and fast to produce.
  • Full-channel execution: Delivered landing pages, email headers, thumbnails, and social ads.
  • Performance-led creative: Analyzed past ad results to identify winning formats and templatize. 
  • Streamlined Iteration: Front-loaded stakeholder approvals to cut late-stage churn.
Outcomes
The 20+ eBooks generated 1,000+ downloads and 150+ leads across campaigns, directly supporting Dixa's top-of-funnel pipeline. The modular Figma system reduced production time per title, allowing the team to scale content without scaling headcount. Assets were adopted by GTM teams for sales decks and product education — extending the work well beyond the original brief.






     EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS

Scaling Event Design: From Conference to Webinar



Summary
Dixa runs a flagship conference plus 19+ meetups and webinars to grow brand awareness and drive pipeline. As Brand Designer, I built a scalable event asset system covering everything from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer
  • Partners: Event Marketing, Social Media
  • Deliverables: Landing pages, email headers, social ads, roll-ups, signage, name tags, agendas
Challenge
Scale on-brand assets across digital and physical environments for 19+ events, without slowing production when speaker details, dates, and locations changed frequently.
Approach
  • Strategy first: Aligned with Event Marketing from kickoff on audience, messaging, and updates.
  • Scalable templates: Built reusable Figma templates across digital and print for fast adaptation.
  • Full-channel execution: Delivered web, email and social assets, and all on-site collateral.
  • Performance-led creative: Reviewed past event promos with Event and Social teams to identify what worked and feed it forward.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing.
Outcomes
The event asset system covered 19+ meetups and webinars plus the flagship Dixa Connect conference, contributing to 750+ attendees, 246 registrations, and 70 qualified leads. Reusable Figma templates absorbed frequent last-minute changes without slowing production. The template library became the standard for future events, cutting turnaround time from brief to launch.

Dixa Connect - Digital & Print Creatives



     CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES

Proof at Scale: Customer Story Design System



Summary
Customer stories are a core proof point for Dixa's credibility and pipeline. As Brand Designer, I built a scalable customer story program, designing PDF case studies, website story modules, and a social template system for both launch moments and evergreen sharing.
Snapshot
  • Role: Brand Designer
  • Partners: Content Marketing, Customer Marketing
  • Deliverables: Customer story PDFs, website heroes, social templates across multiple channels and formats
Challenge
Build a flexible system for customer stories that works across web, PDF, and social, adaptable to different industries, lengths, and approval requirements without losing brand consistency.
Approach
  • Story Framework: Standardised a Situation → Challenge → Solution format with stat callouts and testimonials for quick, credible scanning.
  • Scalable System: Built a modular Figma library (covers, metric tiles, pull quotes, logos) to scale across brands and formats.
  • Full-channel execution: Delivered website heroes, PDF spreads optimised for readability, and social templates.
  • Stakeholder alignment: Partnered with Content, Customer Marketing, and clients to finalise copy and secure approvals.
Outcomes
Customer stories shipped across web, PDF, and social with a consistent system that shortened time-to-publish. Templates were adopted as the standard for new case studies and extended into sales decks and nurture emails, giving GTM teams a reliable proof-of-value toolkit.