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Building a Content Engine: eBooks & Promotional Assets



Summary
20+ brand-consistent eBooks, 1,000+ downloads, 150+ leads. As Brand Designer at Dixa, I built the content design system that made it possible, from modular Figma components to landing pages and social ads.
Snapshot
  • Role: Brand Designer
  • Partners: Content Marketing, Social Media, external agency
  • Deliverables: 20+ eBooks, landing pages, email headers, static and motion social ads
Challenge
Dixa needed to scale eBook production without losing visual consistency or quality, and each title needed its own campaign assets across multiple channels.
Approach
  • Strategy first: Aligned with content team on copy, audience, and angle before opening Figma.
  • Scalable system: Built modular components to keep 20+ eBooks consistent and fast to produce.
  • Full-channel execution: Delivered landing pages, email headers, thumbnails, and social ads.
  • Performance-led creative: Analyzed past ad results to identify winning formats and templatize. 
  • Streamlined Iteration: Front-loaded stakeholder approvals to cut late-stage churn.
Outcomes
The 20+ eBooks generated 1,000+ downloads and 150+ leads across campaigns, directly supporting Dixa's top-of-funnel pipeline. The modular Figma system reduced production time per title, allowing the team to scale content without scaling headcount. Assets were adopted by GTM teams for sales decks and product education — extending the work well beyond the original brief.