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Scaling Event Design: From Conference to Webinar



Summary
Dixa runs a flagship conference plus 19+ meetups and webinars to grow brand awareness and drive pipeline. As Brand Designer, I built a scalable event asset system covering everything from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer
  • Partners: Event Marketing, Social Media
  • Deliverables: Landing pages, email headers, social ads, roll-ups, signage, name tags, agendas
Challenge
Scale on-brand assets across digital and physical environments for 19+ events, without slowing production when speaker details, dates, and locations changed frequently.
Approach
  • Strategy first: Aligned with Event Marketing from kickoff on audience, messaging, and updates.
  • Scalable templates: Built reusable Figma templates across digital and print for fast adaptation.
  • Full-channel execution: Delivered web, email and social assets, and all on-site collateral.
  • Performance-led creative: Reviewed past event promos with Event and Social teams to identify what worked and feed it forward.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing.
Outcomes
The event asset system covered 19+ meetups and webinars plus the flagship Dixa Connect conference, contributing to 750+ attendees, 246 registrations, and 70 qualified leads. Reusable Figma templates absorbed frequent last-minute changes without slowing production. The template library became the standard for future events, cutting turnaround time from brief to launch.

Dixa Connect - Digital & Print Creatives