︎










About︎︎︎
      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN     GRAPHIC DESIGN


Podcast Rebranding



Summary
The existing podcast visuals were dated and no longer matched Solvemate’s brand. As part of a broader podcast refresh, the Content team requested new creative that reflects the current identity and presents consistently wherever the show appears. As Graphic Designer, I rebranded Solvemate’s podcast creative to align with the current brand and deliver a cohesive, modern look across podcast apps, the website, and social channels, supporting the Content team’s plan to relaunch and strengthen brand awareness and thought leadership.
Snapshot
  • Role: Brand Designer (Design & art direction)
  • Partners: Content Marketing
  • Tools: Adobe Illustrator
  • Deliverables: Podcast cover, website hero/thumbnail, social media assets (1:1 and 16:9), reusable episode templates
Challenge
Create engaging, on-brand podcast assets that feel modern and work seamlessly across platforms and formats, while making ongoing episode production fast and consistent.
Approach
  • Scope Alignment: Partnered with Content Marketing to define goals and decide what to keep or retire from the old visuals.
  • Creative Research: Studied podcast cover best practices and built a focused mood board to align on tone and hierarchy.
  • Design Execution: Established the new visual direction in Illustrator and adapted it across all formats (cover, web, social).
  • Template Delivery: Iterated with Content and delivered final files plus lightweight templates for future episodes.
Outcomes
The rebrand unified the podcast’s presence across apps, web, and social, elevating visual appeal and brand alignment. The refreshed look supported the relaunch, improved recognizability in feeds, and streamlined production for the Content team thanks to the reusable templates. The work received positive internal feedback and set a clear standard for subsequent episodes.




Podcast Rebranding



Summary
Created a cohesive set of brochures and one-pagers to support Sales and Demand Gen across web and events. The previous assets were out of date with the current brand. As Graphic Designer, I redesigned them into on-brand, modular layouts that highlight value, proof points, and clear CTAs, optimized for both print handouts and downloadable PDFs.
Snapshot
  • Role: Brand Designer (Design & art direction)
  • Partners: Content Marketing, Sales, Customer Success
  • Tools: Adobe InDesign, Illustrator
  • Deliverables: Print-ready brochures (A4/US Letter), gated PDF one-pagers, editable templates, export presets (web/print)
Challenge
Build professional, easy-to-scan collateral that works in two contexts, events (print) and digital downloads, while staying brand-consistent and fast to localize and update.
Approach
  • Content Structure: Framed each piece around problem → solution → proof with metric callouts, icons, and concise benefit bullets.
  • Modular System: Built master components (headers, stat tiles, comparison blocks, CTAs) for fast reuse across topics.
  • Dual Export Setup: Defined presets for print (CMYK, bleed, high-res) and web (RGB, linked, optimized file size).
  • Handoff & Usability: Packaged files with a brief usage guide so Sales and Content teams could update content without breaking layouts.
Outcomes
The new brochures and one-pagers present a clear, credible story with measurable proof, improving leave-behind quality at events and conversion on gated downloads.