STRATEGY STRATEGY STRATEGY STRATEGY STRATEGY STRATEGY STRATEGY
Overview
Snazz allows users to get feedback and inspiration on their day to day fashion choices by posting their outfits on the app. In addition, the app aims to share the fashion data collected from users to forecast trends that help manufacturers optimize their production, thus reducing fashion waste.
Accordingly, I devised the app’s Brand Statement, Mission and Values as follows.
Accordingly, I devised the app’s Brand Statement, Mission and Values as follows.
Brand Statement
“We exist to foster an informed and conscious fashion community, in order to serve young fashion consumers, by giving them a community to inspire their style and an opportunity to contribute to sustainable fashion.”
Mission
“To provide fashion consumers with a community that inspires their everyday fashion decisions and an opportunitty to contribute to fostering responsible fashion consumption.”
Values
Target Audience
Snazz forecast their target audience to be social media and fashion savvy teens and young adults who are environmentally conscious.
Brand Personality
Given the specified target audience and values, I defined Brand Personalities that connect the two together. The main takeaways being playfulness, sincerity and passion for its values.
