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About︎︎︎
      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA      DIXA

Company


Dixa GmbH
Customer Service SaaS

Role


Brand Designer

Disciplines


Web Design
Brand Design
Motion Design

Media


Digital
Print


Summary

As Brand Designer at Dixa, I owned the visual brand and led multi-channel asset development across web, social, print, and events. I partnered with Marketing, Product, and Sales to maintain brand consistency, support key launches, and strengthen Dixa’s identity in a crowded SaaS market.

Focusing on craft, scalability and impact, I re-designed the Dixa’s homepage, created a motion language for product launches and built creative assets and template libraries for eBooks, customer stories, blog, events and more.

   WEB DESIGN      WEB DESIGN      WEB DESIGN      WEB DESIGN      WEB DESIGN      WEB DESIGN      WEB DESIGN



Dixa Website Homepage Redesign



Summary
Commercial feedback showed the previous homepage felt abstract and concept-driven, lacking product interface in the hero and underselling concrete value—prompting a redesign to clarify product benefits and surface results more directly. As Brand Designer, I redesigned Dixa’s homepage to communicate product value faster and with concrete metrics, shifting from an abstract, concept-led approach to a product-first narrative with visible interface in the hero.
Snapshot
  • Role: Brand
  • Partners: Product, Marketing, Web Development
  • Tools: Figma
  • Deliverables: Homepage redesign; reusable pattern of marketing page graphics
Challenge
Prioritize product features and real results (metrics, proof points) within the homepage, addressing the gap between concept and product while improving clarity and click-through.
Approach
  • Benchmarking: Collected inspiration from customer-service SaaS sites to explore content and UX ideas.
  • Content Audit: Evaluated the former site to decide which product-focused elements to retain.
  • Copy Alignment: Coordi
  • Value Pillars: Partnered with Sales and Marketing to define “Save Time, Boost Operational Efficiency, Amaze Customers.”
  • Proof Points: Enhanced the presence of metrics and customer stories throughout the page.
  • Design Iteration: Refined layouts and visuals with feedback from Design and Marketing until approved.
Outcomes
Launched on time; strengthened brand consistency and product narrative and received positive feedback from Marketing, Sales, a

Link to Website︎︎︎








   MOTION DESIGN      MOTION DESIGN      MOTION DESIGN      MOTION DESIGN      MOTION DESIGN      MOTION DESIGN      MOTION DESIGN

Mim™ Product Launch Video



Summary
Dixa introduced Mim, an AI Agent that pulls accurate answers from a company’s knowledge base to improve agent and customer experiences. As Brand Designer, I designed and animated a 90-second product video end-to-end for Dixa’s AI Agent, and delivered web + social formats and a motion language that framed “trustworthy AI” in a clear, credible way.
Snapshot
  • Role: Brand Designer (motion & art direction)
  • Partners: Product Marketing, Product Design
  • Tools: Figma, After Effects
  • Deliverables: Master video, 16:9 / 1:1 format social posts
Challenge
Explain “trustworthy, AI-powered” benefits in under 90 seconds in an on-brand, accessible, and believable way, while product UI was still evolving.
Approach
  • Message Hierarchy: Co-developed with Product Marketing to spotlight value before features.
  • Motion Language: Defined an animation style that conveyed reliability over hype.
  • UI Sourcing: Partnered with Product Design to select and refine interface visuals.
  • Storyboard & Animation: Planned each frame in Figma, then built the motion in After Effects.
  • Focused Iteration: Reviewed with Product and Marketing, resolving copy/UI changes on time.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.

Link to Video on Dixa Website︎︎︎



   GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN      GRAPHIC DESIGN

E-Books and Promotional Assets



Summary
Dixa used downloadable eBooks as a key top-of-funnel lever. We needed content that felt useful, on-brand, and visually inviting—and a production flow that could scale. As Brand Designer, I designed 20+ brand-consistent, multi-page eBooks plus landing-page and social promo assets, contributing to 1,000+ downloads and 150+ leads across campaigns.
Snapshot
  • Role: Brand Designer (layout & art direction)
  • Partners: Content Marketing, Social Media (with agency support)
  • Tools: Figma
  • Deliverables: eBook PDFs, landing-page hero & thumbnails, email headers, static/motion social ads
Challenge
Design well-structured, skimmable long-form documents with compelling covers, then translate them into high-performing social promos and landing-page assets that encourage download—while maintaining brand coherence across channels.
Approach
  • Content Alignment: Partnered with Content Marketing to clarify copy, audience, angle, and takeaway.
  • Figma Library: Built modular components to speed production and ensure consistency across 20+ titles.
  • Multi-Channel Assets: Designed landing heroes, thumbnails, email headers, and social ad variants.
  • Ad Collaboration: Worked with Social, Content, and agencies to brainstorm and refine paid and organic ads.
  • Performance Insights: Analyzed past ad results to identify patterns (e.g., meme formats) and embedded them into new templates.
  • Streamlined Iteration: Managed stakeholder reviews with front-loaded approvals to reduce late-stage churn.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.


Events Creatives



Summary
Dixa runs a mix of webinars, local meetups, and the annual Dixa Connect conference to grow brand awareness and drive pipeline. Each format needs cohesive, on-brand assets that perform online and hold up in real-world settings. As Brand Designer, I built a scalable event asset system for Dixa, covering the flagship Dixa Connect conference plus 19+ meetups & webinars, from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Event Marketing, Social Media Manager
  • Tools: Figma
  • Deliverables: Eventbrite listing assets, landing-page hero & thumbnails, email headers, organic/paid social posts & ads, on-site collateral (roll-ups, wayfinding, name tags, agendas)
Challenge
Design engaging, on-brand promotional and operational assets for both digital and physical environments, while handling frequent changes (speakers, dates, locations) without slowing production.
Approach
  • Team Alignment: Worked with Event Marketing from kickoff to final review on audience, messaging, and updates.
  • Digital Assets: Produced landing heroes, Eventbrite graphics, email headers, and social ad variants; built Figma templates for reuse across regions.
  • Event Collateral: Designed roll-ups, signage, stage graphics, name tags, and agendas with print-ready specs and legibility rules.
  • Performance Review: Analyzed past event promos with Event & Social teams to identify what worked best.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing and Social.
Outcomes
Shipped assets for the flagship conference and 19+ meetups/webinars, contributing to 750+ total attendees, 246 registrations, and 70 qualified leads. The template library became the standard for future events, improving consistency and shortening turnaround times from brief to launch.

Dixa Connect - Digital & Print Creatives