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About︎︎︎



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E-Books and Promotional Assets



Summary
Dixa used downloadable eBooks as a key top-of-funnel lever. We needed content that felt useful, on-brand, and visually inviting—and a production flow that could scale. As Brand Designer, I designed 20+ brand-consistent, multi-page eBooks plus landing-page and social promo assets, contributing to 1,000+ downloads and 150+ leads across campaigns.
Snapshot
  • Role: Brand Designer (layout & art direction)
  • Partners: Content Marketing, Social Media (with agency support)
  • Tools: Figma
  • Deliverables: eBook PDFs, landing-page hero & thumbnails, email headers, static/motion social ads
Challenge
Design well-structured, skimmable long-form documents with compelling covers, then translate them into high-performing social promos and landing-page assets that encourage download—while maintaining brand coherence across channels.
Approach
  • Content Alignment: Partnered with Content Marketing to clarify copy, audience, angle, and takeaway.
  • Figma Library: Built modular components to speed production and ensure consistency across 20+ titles.
  • Multi-Channel Assets: Designed landing heroes, thumbnails, email headers, and social ad variants.
  • Ad Collaboration: Worked with Social, Content, and agencies to brainstorm and refine paid and organic ads.
  • Performance Insights: Analyzed past ad results to identify patterns (e.g., meme formats) and embedded them into new templates.
  • Streamlined Iteration: Managed stakeholder reviews with front-loaded approvals to reduce late-stage churn.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.


Events Creatives



Summary
Dixa runs a mix of webinars, local meetups, and the annual Dixa Connect conference to grow brand awareness and drive pipeline. Each format needs cohesive, on-brand assets that perform online and hold up in real-world settings. As Brand Designer, I built a scalable event asset system for Dixa, covering the flagship Dixa Connect conference plus 19+ meetups & webinars, from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Event Marketing, Social Media Manager
  • Tools: Figma
  • Deliverables: Eventbrite listing assets, landing-page hero & thumbnails, email headers, organic/paid social posts & ads, on-site collateral (roll-ups, wayfinding, name tags, agendas)
Challenge
Design engaging, on-brand promotional and operational assets for both digital and physical environments, while handling frequent changes (speakers, dates, locations) without slowing production.
Approach
  • Team Alignment: Worked with Event Marketing from kickoff to final review on audience, messaging, and updates.
  • Digital Assets: Produced landing heroes, Eventbrite graphics, email headers, and social ad variants; built Figma templates for reuse across regions.
  • Event Collateral: Designed roll-ups, signage, stage graphics, name tags, and agendas with print-ready specs and legibility rules.
  • Performance Review: Analyzed past event promos with Event & Social teams to identify what worked best.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing and Social.
Outcomes
Shipped assets for the flagship conference and 19+ meetups/webinars, contributing to 750+ total attendees, 246 registrations, and 70 qualified leads. The template library became the standard for future events, improving consistency and shortening turnaround times from brief to launch.

Dixa Connect - Digital & Print Creatives