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About︎︎︎



     E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS      E-BOOKS

E-Book PDFs and Promotional Assets



Summary
Dixa used downloadable eBooks as a key top-of-funnel lever. We needed content that felt useful, on-brand, and visually inviting—and a production flow that could scale. As Brand Designer, I designed 20+ brand-consistent, multi-page eBooks plus landing-page and social promo assets, contributing to 1,000+ downloads and 150+ leads across campaigns.
Snapshot
  • Role: Brand Designer (layout & art direction)
  • Partners: Content Marketing, Social Media (with agency support)
  • Tools: Figma
  • Deliverables: eBook PDFs, landing-page hero & thumbnails, email headers, static/motion social ads
Challenge
Design well-structured, skimmable long-form documents with compelling covers, then translate them into high-performing social promos and landing-page assets that encourage download—while maintaining brand coherence across channels.
Approach
  • Content Alignment: Partnered with Content Marketing to clarify copy, audience, angle, and takeaway.
  • Figma Library: Built modular components to speed production and ensure consistency across 20+ titles.
  • Multi-Channel Assets: Designed landing heroes, thumbnails, email headers, and social ad variants.
  • Ad Collaboration: Worked with Social, Content, and agencies to brainstorm and refine paid and organic ads.
  • Performance Insights: Analyzed past ad results to identify patterns (e.g., meme formats) and embedded them into new templates.
  • Streamlined Iteration: Managed stakeholder reviews with front-loaded approvals to reduce late-stage churn.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.





     EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS      EVENTS

Events Creatives



Summary
Dixa runs a mix of webinars, local meetups, and the annual Dixa Connect conference to grow brand awareness and drive pipeline. Each format needs cohesive, on-brand assets that perform online and hold up in real-world settings. As Brand Designer, I built a scalable event asset system for Dixa, covering the flagship Dixa Connect conference plus 19+ meetups & webinars, from digital promos to on-site collateral, contributing to 750+ attendees, 246 registrations, and 70 qualified leads across the program.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Event Marketing, Social Media Manager
  • Tools: Figma
  • Deliverables: Eventbrite listing assets, landing-page hero & thumbnails, email headers, organic/paid social posts & ads, on-site collateral (roll-ups, wayfinding, name tags, agendas)
Challenge
Design engaging, on-brand promotional and operational assets for both digital and physical environments, while handling frequent changes (speakers, dates, locations) without slowing production.
Approach
  • Team Alignment: Worked with Event Marketing from kickoff to final review on audience, messaging, and updates.
  • Digital Assets: Produced landing heroes, Eventbrite graphics, email headers, and social ad variants; built Figma templates for reuse across regions.
  • Event Collateral: Designed roll-ups, signage, stage graphics, name tags, and agendas with print-ready specs and legibility rules.
  • Performance Review: Analyzed past event promos with Event & Social teams to identify what worked best.
  • Iterative Workflow: Refined designs through multiple review rounds with Event Marketing and Social.
Outcomes
Shipped assets for the flagship conference and 19+ meetups/webinars, contributing to 750+ total attendees, 246 registrations, and 70 qualified leads. The template library became the standard for future events, improving consistency and shortening turnaround times from brief to launch.

Dixa Connect - Digital & Print Creatives



     CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES      CUSTOMER STORIES

Customer Story PDFs and Promotion



Summary
Customer stories are a core proof point for Dixa to build credibility and attract qualified interest. Dixa published customer stories on the website, as PDFs and in social posts. As Brand Designer, I built a scalable customer story program for Dixa, designing on-brand PDF case studies, website story modules, and a social template system for both launch moments and evergreen sharing.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Content Marketing, Customer Marketing
  • Tools: Figma
  • Deliverables: Customer story PDFs, website imagery, social post templates with multiple formats & content depths
Challenge
Create engaging, on-brand narratives that showcase real results, work across channels (web/PDF/social), and remain flexible for different industries, lengths, and approval requirements.
Approach
  • Story Framework: Designed a standardized Situation → Challenge → Solution format with stat callouts and testimonials for quick, credible scanning.
  • Figma System: Built a modular library (covers, metric tiles, pull quotes, logos, diagrams) to scale across brands and formats while maintaining brand consistency.
  • Multi-Format Design: Created website heroes, PDF spreads optimized for readability and size, and social templates.
  • Collaboration & Approvals: Partnered with Content, Customer Marketing, and clients to finalize copy and secure approvals.
Outcomes
Published customer stories across web, PDF, and social, and adopted the templates as the standard for new case studies, improving consistency and shortening time-to-ship. Assets were also used in sales decks and nurture emails, giving GTM teams a reliable proof-of-value toolkit.