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Mim™ Product Launch Video



Summary
Dixa introduced Mim, an AI Agent that pulls accurate answers from a company’s knowledge base to improve agent and customer experiences. As Brand Designer, I designed and animated a 90-second product video end-to-end for Dixa’s AI Agent, and delivered web + social formats and a motion language that framed “trustworthy AI” in a clear, credible way.
Snapshot
  • Role: Brand Designer (motion & art direction)
  • Partners: Product Marketing, Product Design
  • Tools: Figma, After Effects
  • Deliverables: Master video, 16:9 / 1:1 format social posts
Challenge
Explain “trustworthy, AI-powered” benefits in under 90 seconds in an on-brand, accessible, and believable way, while product UI was still evolving.
Approach
  • Message Hierarchy: Co-developed with Product Marketing to spotlight value before features.
  • Motion Language: Defined an animation style that conveyed reliability over hype.
  • UI Sourcing: Partnered with Product Design to select and refine interface visuals.
  • Storyboard & Animation: Planned each frame in Figma, then built the motion in After Effects.
  • Focused Iteration: Reviewed with Product and Marketing, resolving copy/UI changes on time.
Outcomes
Shipped on time. Published on the website and social channels and adopted by GTM teams for sales decks and product education. The motion system and thumbnails became a reference for future AI feature launches.

Link to Video on Dixa Website︎︎︎