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About︎︎︎

Company Postcards


Summary
Dixa wanted on-brand, keepable postcards to celebrate customer milestones and strengthen relationships beyond digital channels. As Brand Designer, I designed on-brand Dixa post cards for various purposes (Welcome to Dixa, Thank you & Congratulations) to be sent out to customers and other partners in order to express well-wishes and foster good relationships.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Content Marketing, Customer Marketing
  • Tools: Figma
  • Deliverables: Print-ready PDF files
Challenge
Create a versatile, premium-feel postcard set that works for multiple occasions and geographies, consistent with the brand, easy for teams to personalize, and print-ready without back-and-forth.
Approach
  • Figma System: Built a modular library of fronts, message variants, and address backs with swappable headlines and signatures.
  • Print Framework: Defined grids, type scale, and safe areas for A6/DL formats, including bleed, margins, and postal compliance zones.
  • Handoff & Autonomy: Delivered print-ready PDFs and a usage guide enabling CS and Marketing to update and print independently.
Outcomes
Adopted as the standard postcard kit for customer moments—keeping messages on-brand, shortening turnaround, and adding a tangible, thoughtful touch to Dixa’s relationship marketing.