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Dixa Website Homepage Redesign



Summary
Commercial feedback showed the previous homepage felt abstract and concept-driven, lacking product interface in the hero and underselling concrete value—prompting a redesign to clarify product benefits and surface results more directly. As Brand Designer, I redesigned Dixa’s homepage to communicate product value faster and with concrete metrics, shifting from an abstract, concept-led approach to a product-first narrative with visible interface in the hero.
Snapshot
  • Role: Brand
  • Partners: Product, Marketing, Web Development
  • Tools: Figma
  • Deliverables: Homepage redesign; reusable pattern of marketing page graphics
Challenge
Prioritize product features and real results (metrics, proof points) within the homepage, addressing the gap between concept and product while improving clarity and click-through.
Approach
  • Benchmarking: Collected inspiration from customer-service SaaS sites to explore content and UX ideas.
  • Content Audit: Evaluated the former site to decide which product-focused elements to retain.
  • Copy Alignment: Coordi
  • Value Pillars: Partnered with Sales and Marketing to define “Save Time, Boost Operational Efficiency, Amaze Customers.”
  • Proof Points: Enhanced the presence of metrics and customer stories throughout the page.
  • Design Iteration: Refined layouts and visuals with feedback from Design and Marketing until approved.
Outcomes
Launched on time; strengthened brand consistency and product narrative and received positive feedback from Marketing, Sales, a

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