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About︎︎︎

Customer Story PDFs and Promotion



Summary
Customer stories are a core proof point for Dixa to build credibility and attract qualified interest. Dixa published customer stories on the website, as PDFs and in social posts. As Brand Designer, I built a scalable customer story program for Dixa, designing on-brand PDF case studies, website story modules, and a social template system for both launch moments and evergreen sharing.
Snapshot
  • Role: Brand Designer (design & art direction)
  • Partners: Content Marketing, Customer Marketing
  • Tools: Figma
  • Deliverables: Customer story PDFs, website imagery, social post templates with multiple formats & content depths
Challenge
Create engaging, on-brand narratives that showcase real results, work across channels (web/PDF/social), and remain flexible for different industries, lengths, and approval requirements.
Approach
  • Story Framework: Designed a standardized Situation → Challenge → Solution format with stat callouts and testimonials for quick, credible scanning.
  • Figma System: Built a modular library (covers, metric tiles, pull quotes, logos, diagrams) to scale across brands and formats while maintaining brand consistency.
  • Multi-Format Design: Created website heroes, PDF spreads optimized for readability and size, and social templates.
  • Collaboration & Approvals: Partnered with Content, Customer Marketing, and clients to finalize copy and secure approvals.
Outcomes
Published customer stories across web, PDF, and social, and adopted the templates as the standard for new case studies, improving consistency and shortening time-to-ship. Assets were also used in sales decks and nurture emails, giving GTM teams a reliable proof-of-value toolkit.