PROPOSAL      PROPOSAL      PROPOSAL      PROPOSAL      PROPOSAL      PROPOSAL      PROPOSAL

JUUL was criticised for using marketing techniques that downplays their products’ addictive nature and appeals to young people by using visually attractive campaigns that resembled old tobacco and food products.

This project aims to critique Juul’s marketing techniques by exaggerating the association to food products and rich attractive visuals and a messaging that hints towards youth and carefree life styles.